NNBN Awards

NNBN INSIGHT – Why Should You Enter Business Awards?

Entering business awards is often overlooked by many organisations, as they fail to see the potential benefits that this could bring to their businesses.

The truth is, participating in business awards can provide a plethora of advantages that can make a big difference in your company’s growth, reputation, and overall success.

Here are some reasons why your business should consider entering business awards:

1. Exposure and Visibility

One of the most significant benefits of entering business awards is the exposure and visibility that it could give to your brand. Most business award organisations have a substantial following and audience base, which means that if you win (or even make it as a finalist), your business name and achievements will be spread across these platforms. This can be an excellent opportunity to showcase your business, attract new customers, and get your name out in the industry.

2. Credibility and Validation

Winning an industry award provides your company with a sense of credibility and validation. It shows that you are a recognised leader in your field and that your industry peers respect and trust your business. This can be a valuable asset when attracting new clients, investors, and potential partners. It gives them an idea that you are a reputable organization that operates with professionalism and excellence.

3. Motivation and Morale

Winning an award can be a great motivator for your team. It provides them with a sense of validation, lifts morale and builds team spirit. Our staff can feel proud to work for an organisation that is recognized for its achievements and can be inspired to work even harder to continue pushing the boundaries of the industry.

4. Business Development Opportunities

Winning an award can open up several business development opportunities, providing you access to exclusive networks and contacts that you may never have had the chance to reach otherwise. This can be a valuable opportunity to make new connections, expand your horizons and learn from industry experts and leaders.

5. Competitive Advantage

Entering business awards can help create a competitive advantage for your business. By showcasing your strengths, achievements and areas of expertise, you set yourself apart from the competition and create an impression that would make clients choose you over your competitors. Moreover, winning an award puts you ahead of the curve, giving you a head start on innovations and trends in your industry.

6. Learning and Development

Entering business awards is an excellent opportunity to learn and develop as a business. Many awards require entrants to submit an application detailing the achievements of their business, which can be a valuable exercise for reflecting on what you have accomplished and what your future goals are. Additionally, this process can provide you with feedback and ideas from industry experts that could help shape the future direction of your company.

7. Increased Sales and Revenue

It is evident that a business that has a competitive advantage, has increased credibility and visibility, and has been recognised for its achievements, can increase its sales and revenue. Customers are more likely to trust a business that has received a top-ranking award, and so it can lead to an increase in customers, sales, and revenue.

In conclusion, entering business awards is an excellent way to showcase your business, gain validation, attract new customers, and increase your revenue. It is also an opportunity for your team to build morale, expand their skillset, and make valuable connections with industry experts and leaders.

By acknowledging and embracing the benefits of entering business awards, you open up several opportunities that could grow your business and place you on the road to becoming a leader in your sector.

So what are you waiting for? Enter as many business awards as you can today and give your business the recognition it deserves!


Picture: NNBN’s Simon Cox and Marie Baker pictured with a few of the sponsors for this year’s NNBN Awards.