Show some love for the high street this Valentine's Day urges retail association

Show some love for the high street this Valentine’s Day urges retail association

The British Independent Retailers Association has today launched its campaign to show some love for the high street.

The association, which works with over 6,000 independent businesses of all sizes across the UK, has put together its ‘Show Some Love’ campaign and is encouraging retailers to get involved.

The campaign has been designed to support retailers get involved in Valentine’s Day, which is the first seasonal event on the calendar, and encourage customers to shop locally both in-store and online.

Participants, who have to be a member of BIRA, will have access to a bundle of resources and information to help them encourage customers into their stores and to their websites, from social media posts, posters, and a free guide on how to market to your customers.

BIRA CEO Andrew Goodacre said: “We known that 2023 is going to be a tough year, which is why we want to offer extra support to our indies. Valentine’s Day is our first important date for retailers on the new year’s calendar, so this campaign will help support them market themselves more effectively than ever.”

The campaign will also be further supported by BIRA with the campaign tag #BiraShowSomeLove which will also help further boost social media reach and coverage in each retailers area.

For more information about the campaign, visit this link.